I have been in the real estate business for over 17 years. Before my career as a real estate agent, I worked as a general contractor in the Toledo and surrounding areas. After becoming a Realtor, I quickly found myself answering questions for my clients about remodeling projects, the structural integrity of homes, and general maintenance issues. My background in contracting has become very useful in guiding my clients to the best, and most secure homes for their investment. On the Sellers side, I bring the same ideals. I focus on the benefits and features of your home. It is imperative that each property is individually assessed and marketed unique to its condition, location, and value. Before hiring your next agent read the following statement below. Then call me!!
Does your real estate agent have an aggressive internet marketing campaign? We're not talking about how a realtor markets their business on the internet - we're talking about how your realtor promotes your property listing on the internet.
In my opinion, it's not enough to put the listing in the multiple listing service ("MLS") and wait until the listing is "syndicated" to other websites. Think of it in terms of "traditional" marketing of your property. It's not enough to put a realtor "for sale" sign in front of the property and wait until buyers show up.
Today's successful real estate internet marketing campaign includes additional online promotion of property listings. There's no one right way to do this - each agent has their own style, their own "tried and true" methods for online promotion that work in their area and in their marketplace. For some agents, and in some areas, putting the listing on an internet classified ad website such as Craigslist draws potential buyers. For other agents, and in other real estate market areas, adding the listing to a blog can draw an audience. Many agents will post the listing on social networks such as Facebook, LinkedIn, Twitter, Google+, etc. to promote the listing to their network of connections. And other agents use videos to promote their listings. All strategies are good - and can be effective ways to expand the marketing of a property online. I recommend that agents have their listings displayed on their personal real estate websites as well as on their company's real estate website - at a minimum.
Home sellers can truly benefit from the online promotion of their property. If you are a home seller, ask your realtor to explain their internet marketing campaign.
Internet marketing is important for any property listing. The ability to reach a worldwide audience of potential buyers is amazing! Shouldn't your property have that advantage?